New Hampshire Based • Nationwide Reach
USGRI Strategic Growth
Fractional Business Development That Turns Opportunity Into Pipeline.
Senior-level business development support for organizations that need sharper market focus, stronger target-account intelligence, more qualified opportunity and disciplined pursuit execution without adding another full-time executive.
Human-led. AI-enhanced. Built around measurable business outcomes.
Fractional business development with direction
Align the market, message and pursuit strategy.
USGRI connects the parts of business development that often sit in separate silos: positioning, account intelligence, prospecting, relationships, pursuit strategy and follow-through.
Fractional business development works best when a company already has something worth selling but needs additional senior-level capacity to create and advance opportunity.
- BD Leadership
- Target Account Strategy
- Pipeline Development
- Strategic Partnerships
- Complex Pursuits & RFPs
- AI-Enhanced Research
Where the model fits
Complex B2B growth where fit matters more than lead volume.
Best suited to organizations where winning business requires research, credibility, persistence and access to the right decision-makers.
- Technology and B2B services
- Professional services
- Market entry and expansion
- Public-sector suppliers and contractors
When companies call us
Opportunity exists, but the growth engine is not keeping pace.
The starting point is usually a business problem, not a marketing exercise.
- Pipeline is thin or inconsistent
- Founder-led selling is at capacity
- A new market needs focused development
- Complex pursuits need stronger execution
Core fractional business development services
Build Around the Growth Gap.
Engagements can address one immediate challenge or combine several capabilities into a coordinated growth program.
Fractional BD Leadership
Set priorities, create accountability and keep high-value opportunities moving.
ICP, Positioning & Pipeline
Define the right customer profile, sharpen positioning and build pipeline around real fit.
Strategic Partnerships
Develop referral, channel and complementary relationships that improve market access.
Complex Pursuits & RFPs
Strengthen pre-RFP positioning, pursuit planning, proposals and relationship coordination.
AI-Enhanced Intelligence
Accelerate research, qualification, personalization and opportunity monitoring.
BDR Coaching & Execution
Improve messaging, follow-up, CRM discipline and opportunity development.
How we work
Use AI to Move Faster. Keep Human Judgment at the Center.
AI is leverage, not the strategy. We use it to surface companies, opportunities, signals and context faster. Experience determines what deserves attention and what happens next.
Focus
Define the market, ideal customer and commercial objective.
Find
Surface the right companies, people and buying signals.
Engage
Create relevant outreach and relationship activity.
Advance
Move qualified interest toward meetings, pursuits and revenue.
Start with the growth objective
Where Should the Next Stage of Growth Come From?
Tell us where pipeline is stalling or where opportunity is opening. We will focus the conversation on the market, relationships and actions most likely to move the business forward.